MIB 2020 Bootcamps
Customer Journey Innovation | July 29th - 31st
A customer’s experience with your product, brand, or service entails far more than the singular point at which they come into contact with it. Customer journey mapping can be a powerful tool to visualize all the steps a customer takes before, during, and after interacting with your product or service; each touchpoint on the customer journey represents an opportunity to engage or influence this customer in a meaningful way. In this workshop, participants will learn how to identify key moments within the customer journey and how to map this experience visually. This map will help participants understand the points of opportunity and improvement, where innovation can transform your customers’ experiences and perceptions.
Lean commercialization + piloting | November 4th - 6th
How much does it cost in time and dollars to launch a new innovation? For many businesses, the answer is measured in years and hundreds of thousands of dollars, and many new launches end in failure. What if businesses could pilot new concepts in weeks and for just a few thousand dollars? In this workshop, participants will learn a variety of tools that help position and assess disruptive innovation ideas based on market size, consumer insights, competitive pressure, business model, and return on investment to build the idea from concept to pilot. How big is the market? What is the competitive pressure and does this represent a better alternative? Does the end-user want and accept this solution? What is the business model, and what are the operational factors involved? How can we innovate the way we pilot and commercialize a product or service when traditional paths aren’t optimal?
Design thinking | POSTPONED— PLEASE STAY TUNED
Developed by Stanford University's Design School, Design Thinking is a formal methodology used to handle real-world projects through empathy, creativity, and rationality. In this workshop, participants will address a real-world challenge through Design Thinking’s six-step framework: define, empathy, ideate, prototype, test, and storytelling. How can we design new or better products, services, processes, strategies, spaces, and experiences through a better understanding of customer values?
Jobs to be done | postponed — please stay tuned
An alternative approach to front-end innovation, Jobs-To-Be-Done is a group of principles that explore how to make marketing more effective and innovation more predictable by focusing on the notion that people buy products and services to complete a specific and highly personal “job.” In this workshop, participants will learn how to identify and activate customer or user “jobs” to better align marketing, development, and/or R+D with customer values and better segment markets. How can we offer better targeted products and services?